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Published in Business

Holland’s Creates Distinctive Jewelry for the Distinguished

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For years‚ celebrities and famous folks from around the world have been the proud owners of Western-style jewelry from Holland’s‚ a San Angelo institution for more than 89 years. In fact‚ a long line of U.S. presidents has received the store’s famed tie clip featuring a miniature Texas spur.

But outfitting heads of state is only the second most important thing the Hollands do.

“The biggest part of our business is as a mainline jewelry store‚” says Chase Holland III‚ who operates the family-owned store with brother Bill and mother Virginia. “The most gratifying thing we do is being part of a young couple’s engagement.”

In 1936‚ company founder Chase Holland added the manufacture of Western jewelry to the business‚ hand crafting belt buckles‚ cufflinks and a variety of spur pieces. Initially designed as gifts‚ the items gained popularity and were added to the store’s line.

Story by Dan Markham

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